Customer Journey: Enterprises need to interact meaningfully with customers
Saturated markets, oversupply of goods and services – enterprises need to interact meaningfully with customers to make a difference. To know and understand customer needs is a prerequisite for success. But often there’s a lack of exactly this information. Or it‘s not consolidated and available at the right point. Sometimes data is only stored decentrally and access is limited to a limited audience.
A 360-degree-view on customers can help enterprises to gain control over decision-making processes and to initiate well-targeted sales, marketing and service processes. To achieve this, existing data silos must be opened and integrated seamlessly. That enables data analysis for planning of automated yet personal customer communication.
We support enterprises in their implementation and optimization of an integrated Customer Experience, as well as the necessary end-to-end processes along the entire customer journey.
CX expertise for your enterprise: End-to-end-processes for sales, marketing, services
Customer centricity
A holistic view on customers reveals their needs and creates a unique customer experience.
Sales optimization
A central source of information for sales functions links and accelerates process such as customer acquisition or lead generation.
Intelligent customer service
Customers are looked after on the entire customer journey, according to their needs. Automated service processes (e.g. self service options, smart ticketing) help saving scarce ressources.
Personalized marketing
With omnichannel marketing, customers can be approached personally and in realtime – strengthening long-term ties.
Contact: Get advice from our experts
Your experte for Customer Experience
Tobias Jelen
Individual path to the goal: Introduction of an integrated customer experience
In an agile project approach, we optimize your customer experience in a targeted manner for sales, marketing and services.
Requirement analysis
Only with a comprehensive initial analysis and a common understanding of the goals can we develop the best solution.
Implementation
With an agile, well-rehearsed process and a cross-functional team, we implement SAP CX together in the company and connect all relevant systems for an integrated customer experience.
Training and change management
In the future, processes in sales, marketing and services will be geared to customer needs and increasingly automated. We train the departments in the modern possibilities.
Application Management
After implementation, we provide competent support for all questions regarding SAP CX.